Functional Claims Explains
Explanation Manager
Name
Tranquillo Dude
Task
Address:
Works remotely from all tins of Tranquillo Dude tea.
Date of Birth:
Before human conceived time.
A Bit About Me
Her Belle Tease and Samm found me in the Tranquillo Dude tea. Her Belle Tease asked me to make sure that Samm was tranquillo about the rules on medical claims, health warnings, making sure that people did not experience contraindications from the blends. Samm has seen first hand how people have got sick from pharmaceutical based contraindications and the effects of daily fear of anaphylaxis can have on a woman growing up. So she has been incredibly resolute on making sure that people can use the Grids she made and making sure that Her Belle Tease is the world leading herbal tea brand explaining the functional uses of plants. SO Her Belle Tease and Samm tasked me with the fun activity to find out how it is possible. Here are my findings...
The Maths
NVWA
Keuringsraad
Grids on tins
Handboek Voedingssupplementen, verrijkte levensmiddelen en kruidenpreparaten (1.0) - can't make medical claims, and with plants like St. Johns' Wort you need to have a warning.
This is the company who deals with medical marketing.
https://keuringsraad.nl/regels-wetgeving/gezondheidsproducten/
Three part test for wording to explain about health claims:
1. If 'On Hold' - Is the decision about the plant on hold? https://keuringsraad.nl/regels-wetgeving/gezondheidsproducten/
https://www.efsa.europa.eu/en/topics/health-claims-art-13
In the Questions on hold Botanical claims find the ID number of the plant.
Check the ID number on the list of 'On Hold' In this document , https://ec.europa.eu/food/food-feed-portal/backend/claims/files/claims_pending.pdf
2. If in 'Yes' column - In the Yes column you can use the wording in the marketing, as it is a health reference and not a medical claim. Health reference means it can support x y z. Medical claim means it will make a bad thing better. In the Indicative list of claims on hold,
If amount is enough for effects to occur...
Warnings, like the st. johns wort, safety first, it goes above and beyond what is bare minimum for labelling in relation to allergens....
